Accepting new clients

Marketing leadership.
Built to scale.

I partner with B2B SaaS and FinTech founders as their Fractional CMO — building the go-to-market engine, the messaging, and the team that turns early traction into scalable growth.

Experience across
B2B SaaS FinTech Seed to Series C VC-backed Bootstrapped Start-ups → Scale-ups

The CMO seat,
without the full-time overhead.

I'm a senior marketing leader with over a decade in B2B SaaS and FinTech. I step in as your Fractional CMO when you have traction, know you need marketing leadership, but aren't ready — or don't want — a full-time hire.

Working across strategy, positioning, demand generation, and team-building, I own the marketing function end-to-end. Every engagement is hands-on, goal-driven, and built to leave your team stronger than before I arrived.

My clients are founders who need a trusted CMO in the room — not another agency delivering decks.

10+
Years in Marketing Leadership
15+
Companies helped & 3 startups built
Avg pipeline growth for retained clients

Four ways to
work together.

Choose the engagement that fits your stage — or let's talk and figure it out.

Ongoing · By Invitation
01

Fractional CMO

Full marketing leadership on retainer — embedded in your team, owning strategy and execution, reporting to the CEO.

  • End-to-end marketing ownership
  • Team hiring & management
  • Board-level reporting
  • Demand gen & pipeline ownership
  • Quarterly strategy reviews
Monthly retainer · Limited availability
1–2 Weeks
02

Marketing Audit

A clear-eyed assessment of your marketing operation. Find out what's working, what isn't, and what to fix first.

  • Full funnel & channel review
  • ICP and messaging assessment
  • Competitive positioning analysis
  • Prioritised action plan
  • Executive readout
Fixed fee · On request
4–8 Weeks
03

Go-To-Market Strategy

A complete GTM playbook for a new market, product launch, or growth push — built to be executed, not shelved.

  • ICP definition & segmentation
  • Channel strategy & budget allocation
  • Messaging framework
  • KPIs & OKR definition
  • Launch roadmap & milestones
Billed per engagement
2–3 Months
04

Growth Advisory

A structured, time-boxed engagement with defined goals agreed upfront. We work together at your team's pace to hit them.

  • Clear goals & success metrics upfront
  • Weekly working sessions
  • Pipeline & demand generation strategy
  • Messaging & positioning refinement
  • Hands-on team support throughout
Fixed scope · On request

How we get to work.

Step 01

Discovery Call

30 minutes to understand your business, challenges, and whether we're the right fit. No pitch, no pressure.

Step 02

Proposal

A tailored proposal — scope, timeline, investment — built around the engagement that best fits your situation.

Step 03

Embedded Execution

I get in fast — joining your team, diving into the work, and moving at startup speed with senior-level thinking.

Step 04

Handover

Every engagement leaves your team stronger. The playbook, the processes, the results — they're all yours to keep.

Client
Founder & CEO
B2B SaaS Scale-up
“Mario brought the strategic clarity we'd been missing for two years. Within 90 days, our pipeline doubled and we finally had messaging that resonated with enterprise buyers.”
Currently accepting new clients

Ready to build the
marketing engine
you actually need?

Book a free 30-minute discovery call. We'll talk through your goals and see if there's a fit. No strings attached.

Typical engagements start within 2 weeks of first call.